Dave's Essay Collection

How to Reconnect with your Founding Purpose

It’s crazy how often I hear founders say, ‘I think the problem we’re really solving is X’. Hang on a second . . . you ‘think’? The surprising thing is that if you’ve...

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A Primer on Interactive Emails

Interactive emails are the technical breakthrough no-one is talking about yet.With mobile app business models on fire, and developers frantically running to messenger apps, you can’t afford not to know about them.

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How to Perfectly Position your Product

The following process clarifies your product’s positioning like no other I’ve found in 10 years of marketing . . . and a clear idea of your product’s positioning makes all the difference.

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How to Find a Late Technical Co-founder

A year into building a startup, many non-technical founding teams regret not having a technical co-founder. It’s easy to dismiss the idea of getting a ‘late’ technical co-founder. But my response to that is:...

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