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How to Create Your Own Luck in Business founders idea-stage psychology Nov 04, 2020

When successful people talk about their lives and careers, you’ll often hear them say one — or both — of the following:

  1. I worked my ass off.
  2. I was very lucky...
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How to Use Marketing Funnels in Early-Stage Product Development idea-stage marketing May 14, 2019

Who said you need an agency to start marketing your product? Here’s how to build a tried-and-tested marketing funnel—without hiring anyone.

We all know that Facebook...

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Why Outsourcing Early-Stage Tech Goes Wrong idea-stage product tech Apr 30, 2019

Why do so many founders run into problems when outsourcing their MVP? Often fingers point to the developers, but the problem is probably closer to home. Here’s my tech war...

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How To Pitch Your Startup With A Story communications fundraising idea-stage Apr 04, 2019

Facts tell but stories sell. The following storytelling techniques will transform your pitch narrative from flat to fantastic.

Do you know the most effective way to...

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How to Test your Startup Idea with a Landing Page idea-stage marketing product Mar 31, 2019

This advice isn’t new. It came out of the Lean Startup movement: create a landing page, drive some traffic, and see if it’s something people want.

But the...

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Core Product Principles for Early-Stage Startups culture idea-stage product Mar 30, 2019

Every new tech product starts with a simple idea. But in the brutal battle of creation, things can get complicated fast. The focus shifts from the big picture to the details,...

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The Technical Skills that Every Founder Should Learn idea-stage product tech Mar 22, 2019

Expectations on founders have never been higher—not just from investors but from talented employees, too. Here’s how to create your way into business.

Ten...

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How Startups Can Validate Their Customer Need communications idea-stage product Mar 17, 2019

Discover how startups can validate their customer need before they build their product plus a formula for compelling narratives that resonate with customers.

As Steve Jobs...

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Disruptive Innovation: Is Your Product Really Disruptive? idea-stage product Mar 09, 2019

Find out if you're truly operating a disruptive business like Airbnb or Uber with these four questions which evaluate your startup's business model.

I used to think that...

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How to Spot Bad Startup Ideas fundraising idea-stage product Mar 08, 2019

Not all startup ideas are created equal. After seeing a lot of startups come and go, I’ve noticed patterns in the way founders describe their ideas, and whether they end...

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