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How to Build Simpler Products management marketing product Apr 08, 2020

Are you over-engineering your products? Use these tips to reduce complexity and build simple products that delight customers—without making them complex.

You’ve...

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Why You Should Avoid Rebuilding Your Codebase product scale-up tech Jul 23, 2019

When startups rebuild their tech, they often make the same mistakes. Here's why you should avoid refactoring your codebase and how to succeed without it.

‘We’ll...

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Four Essential Techniques to Understand Customer Behaviour marketing product seed-stage Jun 25, 2019

How to get insightful customer insights without spending too much on market research agencies. Discover four techniques you can use right now!

There’s no better way to to...

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How to Improve Retention by Training Your Customers marketing product sales May 21, 2019

Are you struggling to onboard clients? An effective customer training program can improve retention without maxing out your tech team with training.

Imagine you could sit down...

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How to Measure Product-Market Fit at Your Startup marketing product strategy May 07, 2019

Find out how you can measure product-market fit by using automated outreach to connect with customers more regularly and efficiently.

Here is a fast and effective way to create...

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How to Outsource Tech in an Early-Stage Startup idea-stage product tech Apr 30, 2019

Here are 4 principles you can use to outsource your product development, to save time. money, and give your startup the best chance of success.

Why do so many founders run into...

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4 Pricing Techniques to Find The Right Price Your Product pre-revenue product sales Apr 23, 2019

Here are techniques to set the ideal price to increase revenue and maximize your profit.

Isn’t everything on the internet supposed to be free? It turns out the answer is...

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The Playbook to Testing New Product Ideas idea-stage marketing product Mar 31, 2019

Do you want to develop your new business idea? Here's an easy way to test it without spending money or building the whole thing.

This advice isn’t new. It came out of the...

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How to Clarify Your Product Principles culture idea-stage product Mar 30, 2019

Are you struggling to take the complexity out of your product? Here's 10 principles that will help you build a simple, yet robust and deeply valuable offering.

Every new tech...

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Customer Interview Questions: What to Ask (and Avoid) communications marketing product Mar 29, 2019

Learn what questions you should be asking your customers, and why. This will help you validate your product ideas or features before you build them.

Several years ago, I created...

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