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Dave's Essay Collection

How to Think Long-Term When Money is Running Out

It’s easy to buy into the ‘overnight success’ story. But in reality, building a venture is a five- to seven-year endeavour. It requires foresight, strategy and a huge amount of patience . . ....

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How Training Your Customers Can Help Scale Your Startup

Imagine you could sit down with each one of your customers and show them the ropes of your product. Sure, it would be very effective, but can it scale? It turns out that sometimes, it can.

A deep knowledge of your customer is...

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Why Outsourcing Early-Stage Tech Goes Wrong

Why do so many founders run into problems when outsourcing their MVP? Often fingers point to the developers, but the problem is probably closer to home. Here’s my tech war story—and the measures you can take to avoid...

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The Most Common Mistake Startups Make About Agile Management

Move fast. Speed is one of your main advantages over large companies.” Sam Altman, CEO, YC Combinator

Move fast? Easier said than done.

Every founder knows that familiar feeling of ‘moving too slowly’...

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How to Test your Startup Idea with a Landing Page

So you have a new product idea . . . what should you do? Hire a designer, raise seed capital, learn to code? Here’s why you might be avoiding the most obvious answer.

This advice isn’t new. It came out...

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Core Product Principles for Early-Stage Startups

Every new tech product starts with a simple idea. But in the brutal battle of creation, things can get complicated fast. The focus shifts from the big picture to the details, new ideas keep coming, and the scope starts to inflate...

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How To Run Effective Customer Interviews

Common wisdom says to speak with potential users to check that people want something before building it. So I did—but it didn’t go according to plan.

Several years ago, I created a mobile app called Spotnight that...

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The Technical Skills that Every Founder Should Learn

Expectations on founders have never been higher—not just from investors but from talented employees, too. Here’s how to create your way into business.

Ten years ago, I raised money with a PowerPoint...

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How to Deconstruct your Customer's Need

They say that every great business addresses a real customer need. If expressing your customer need has ever felt slippery, this is for you.

As Steve Jobs said: you have to start with the customer experience...

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4 Questions to Discover If You Have a Disruptive Innovation

Airbnb and Uber are both high-growth startups—yet only one of them is disruptive. Do you know which one it is?

I used to think that disruption referred to any dramatic breakthrough innovation in a certain field. When I...

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