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How to Build Simpler Products management marketing product Apr 08, 2020

One reason engineers tend to overcomplicate, and how to please your customers at a fraction of the cost.

You’ve hired a development team, built a product to address a...

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Why Big-Bang Rebuilds Always Fail product scale-up tech Jul 23, 2019

‘We’ll probably have to rebuild this one day.’

What starts as an innocent comment can quickly turn into something that comes up at every technical meeting. The...

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How to Deeply Understand Customer's Behaviour marketing product seed-stage Jun 25, 2019

There’s no better way to to see a founder’s true colours than by asking about their customers. As an experienced product guy, I can instantly see through founders...

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How to Improve Retention by Training Your Customers marketing product sales May 21, 2019

Imagine you could sit down with each one of your customers and show them the ropes of your product. Sure, it would be very effective, but can it scale? It turns out that...

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How to Measure Product-Market Fit at Your Startup marketing product strategy May 07, 2019

Here is a fast and effective way to create a continuous stream of customer feedback that helps you build a product they will love.

You must have direct contact with your...
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How to Outsource Tech in an Early-Stage Startup idea-stage product tech Apr 30, 2019

Why do so many founders run into problems when outsourcing their MVP? Often fingers point to the developers, but the problem is probably closer to home. Here’s my tech war...

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4 Pricing Techniques to Find The Right Price Your Product pre-revenue product sales Apr 23, 2019

Isn’t everything on the internet supposed to be free? It turns out the answer is—not if you’d like to build a business. Here’s why you may be...

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The Playbook to Testing New Product Ideas idea-stage marketing product Mar 31, 2019

This advice isn’t new. It came out of the Lean Startup movement: create a landing page, drive some traffic, and see if it’s something people want.

But the...

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How to Clarify Your Product Principles culture idea-stage product Mar 30, 2019

Every new tech product starts with a simple idea. But in the brutal battle of creation, things can get complicated fast. The focus shifts from the big picture to the details,...

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Customer Interview Questions: What to Ask (and Avoid) communications marketing product Mar 29, 2019

Several years ago, I created a mobile app called Spotnight that showed you every nightlife event across a city on any given night. The idea came about when I was with a group of...

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