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Dave's Essay Collection

How Training Your Customers Can Help Scale Your Startup

Imagine you could sit down with each one of your customers and show them the ropes of your product. Sure, it would be very effective, but can it scale? It turns out that sometimes, it can.

A deep knowledge of your customer is...

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How to Use Marketing Funnels in Early-Stage Product Development

Who said you need an agency to start marketing your product? Here’s how to build a tried-and-tested marketing funnel—without hiring anyone.

We all know that Facebook and Google will get our product in front of...

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How Startups Can Automate Customer Feedback

Here is a fast and effective way to create a continuous stream of customer feedback that helps you build a product they will love.

You must have direct contact with your customers from Day One—and there’s nothing like...
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Why Outsourcing Early-Stage Tech Goes Wrong

Why do so many founders run into problems when outsourcing their MVP? Often fingers point to the developers, but the problem is probably closer to home. Here’s my tech war story—and the measures you can take to avoid...

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How to Perfectly Price your Product

Isn’t everything on the internet supposed to be free? It turns out the answer is—not if you’d like to build a business. Here’s why you may be underpricing your product and four concepts that I’ve...

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A Better Structure for Leadership Reporting Meetings

This simple but powerful reporting structure will help your team get straight to the point, increasing transparency and collaboration.

In small, co-located teams, you can get away with a relaxed approach to reporting. Everyone can...

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How to Drive a Culture of Ownership

Do you wish your team took more ownership? Here’s how to get your team to the point where you trust them to get the job done without you.

As a CEO coach I’ve heard statements like these many times:

“My VP just...
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Why Every Manager Should Learn Nonviolent Communication

We are dangerous when we are not conscious of our responsibility for how we behave, think, and feel,”―Marshall B. RosenbergNonviolent Communication

All my biggest regrets as a founder are around not having...

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Why Founders Should Set Clear Limits

How clear is the line between you and your startup? For me, drawing this line has been a huge challenge. After ten years as a founder, I’m sharing three simple ideas that can help you set boundaries with your...

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How to Recruit Senior Managers that Fit Your Culture

There are few things more frustrating than working with someone who’s the wrong fit.

Hiring well is what defines success, but damn, it’s hard. And firing fast, after you find out things aren’t working, is even...

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