Facts tell but stories sell. The following storytelling techniques will transform your pitch narrative from flat to fantastic.

As a young founder, my heroes were the leaders of great tech companies—CEOs like Steve Jobs, Mark Zuckerberg and Elon Musk. I’d watch them being interviewed and admire how they seemed to have it all figured out....

We expect our leaders to have a ‘vision’. If you’ve ever felt your vision was hard to capture, you’re not alone.

The term ‘vision’ was always too fluffy for my liking. It...

They say that every great business addresses a real customer need. If expressing your customer need has ever felt slippery, this is for you.

As Steve Jobs said: you have to start with the customer experience...

Have you ever met a founder who’s convinced they’re solving a problem . . . but it’s a problem that doesn’t exist? Here are some ways to tell if you’re kidding yourself (if you’re...

A look back at early interviews with Facebook and Uber CEOs illustrates an ingenious way to communicate hard-to-describe products.

As a founder, I spend countless hours refining my elevator pitch and practising it every...

When it comes to pitches, everyone’s a critic. But here’s a formula to help you grab someone’s attention—and hold it.

Business summaries aren’t really summaries

The need for short summaries comes up a...