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This Technique Can Reveal Someone's True Colours psychology sales Feb 24, 2021

Imagine you’re CEO of a small company. Your sales director has a variable bonus linked to new sales. During the year, the business strategy changes to deal with unforeseen...

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How to Scale Your Sales Team sales scale-up Jul 01, 2020

You’ve built a product or service that you plan to sell into companies. While the development team was building it, you went out and started to build relationships. After...

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How to Structure an Effective Sales Meeting Agenda communications sales scale-up Sep 30, 2019

My very first significant sale came over a decade ago, when I sold equity to investors in my first company. Armed with a pitch deck, I reached out to dozens of potential...

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How to Improve Retention by Training Your Customers marketing product sales May 21, 2019

Imagine you could sit down with each one of your customers and show them the ropes of your product. Sure, it would be very effective, but can it scale? It turns out that...

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4 Pricing Techniques to Find The Right Price Your Product pre-revenue product sales Apr 23, 2019

Isn’t everything on the internet supposed to be free? It turns out the answer is—not if you’d like to build a business. Here’s why you may be...

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How to Avoid Perfectionism at Work pre-revenue product sales Mar 25, 2019

What’s the most common answer to the question, ‘What’s your biggest weakness?’ Of course, it’s, ‘I’m a bit of a perfectionist.’...

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When to Start Marketing Your New Product marketing product sales Mar 03, 2019

Founders predictably underestimate the importance of hiring marketers. Here’s why many startups don’t get round to marketing their product until it’s too late....

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