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Dave's Essay Collection

How Training Your Customers Can Help Scale Your Startup

Imagine you could sit down with each one of your customers and show them the ropes of your product. Sure, it would be very effective, but can it scale? It turns out that sometimes, it can.

A deep knowledge of your customer is...

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How to Use Marketing Funnels in Early-Stage Product Development

Who said you need an agency to start marketing your product? Here’s how to build a tried-and-tested marketing funnel—without hiring anyone.

We all know that Facebook and Google will get our product in front of...

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How to Define a Killer Distribution Strategy

According to Peter Thiel, “Poor distribution—not product—is the number one cause of failure.” Here’s a smart way to think about your distribution strategy.

My favourite lecture at Stanford...

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5 Reasons Why Founders Resist Marketing

Founders predictably underestimate the importance of hiring marketers. Here’s why many startups don’t get round to marketing their product until it’s too late.

The Builder’s Dream

As CEO of my last...

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