Dave Bailey's Blog

When I started out as an entrepreneur, marketing was an after-thought. I hung on to the idea that ‘good products market themselves’. And I learned that ideas like...

One reason engineers tend to overcomplicate, and how to please your customers at a fraction of the cost.

You’ve hired a development team, built a product to address a...

A lightweight approach to branding for startups-no expensive agency necessary.

In my first startup, I dreamt of building a powerful brand that would earn its place next to...

Here’s how I turn a blank page into a powerful thought leadership piece.

I never thought my writing would make such a difference.

After starting on Medium just three years...

There’s no better way to to see a founder’s true colours than by asking about their customers. As an experienced product guy, I can instantly see through founders...

Imagine you could sit down with each one of your customers and show them the ropes of your product. Sure, it would be very effective, but can it scale? It turns out that...

Who said you need an agency to start marketing your product? Here’s how to build a tried-and-tested marketing funnel—without hiring anyone.

We all know that Facebook...

Here is a fast and effective way to create a continuous stream of customer feedback that helps you build a product they will love.

This advice isn’t new. It came out of the Lean Startup movement: create a landing page, drive some traffic, and see if it’s something people want.

But the...

Several years ago, I created a mobile app called Spotnight that showed you every nightlife event across a city on any given night. The idea came about when I was with a group of...