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How to Unlock Great Marketing Strategies marketing scale-up Jun 03, 2020

When I started out as an entrepreneur, marketing was an after-thought. I hung on to the idea that ‘good products market themselves’. And I learned that ideas like...

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How to Build Simpler Products management marketing product Apr 08, 2020

One reason engineers tend to overcomplicate, and how to please your customers at a fraction of the cost.

You’ve hired a development team, built a product to address a...

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Startup Branding: How to Clarify Your Company Brand communications marketing scale-up Dec 17, 2019

A lightweight approach to branding for startups-no expensive agency necessary.

In my first startup, I dreamt of building a powerful brand that would earn its place next to...

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The Playbook to Writing Viral Blog Articles on Medium communications leadership marketing Nov 12, 2019

Here’s how I turn a blank page into a powerful thought leadership piece.

I never thought my writing would make such a difference.

After starting on Medium just three years...

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How to Deeply Understand Customer's Behaviour marketing product seed-stage Jun 25, 2019

There’s no better way to to see a founder’s true colours than by asking about their customers. As an experienced product guy, I can instantly see through founders...

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How to Improve Retention by Training Your Customers marketing product sales May 21, 2019

Imagine you could sit down with each one of your customers and show them the ropes of your product. Sure, it would be very effective, but can it scale? It turns out that...

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How to Market My Product: Marketing Funnels for Startups idea-stage marketing May 14, 2019

Who said you need an agency to start marketing your product? Here’s how to build a tried-and-tested marketing funnel—without hiring anyone.

We all know that Facebook...

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How to Measure Product-Market Fit at Your Startup marketing product strategy May 07, 2019

Here is a fast and effective way to create a continuous stream of customer feedback that helps you build a product they will love.

You must have direct contact with your...
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The Playbook to Testing New Product Ideas idea-stage marketing product Mar 31, 2019

This advice isn’t new. It came out of the Lean Startup movement: create a landing page, drive some traffic, and see if it’s something people want.

But the...

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Customer Interview Questions: What to Ask (and Avoid) communications marketing product Mar 29, 2019

Several years ago, I created a mobile app called Spotnight that showed you every nightlife event across a city on any given night. The idea came about when I was with a group of...

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