Dave's Essay Collection

How Training Your Customers Can Help Scale Your Startup

Imagine you could sit down with each one of your customers and show them the ropes of your product. Sure, it would be very effective, but can it scale? It turns out that sometimes, it can.

A deep knowledge of your customer is...

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How Startups Can Automate Customer Feedback

Here is a fast and effective way to create a continuous stream of customer feedback that helps you build a product they will love.

You must have direct contact with your customers from Day One—and there’s nothing like...
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How to Perfectly Price your Product

Isn’t everything on the internet supposed to be free? It turns out the answer is—not if you’d like to build a business. Here’s why you may be underpricing your product and four concepts that I’ve...

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How To Pitch Your Startup With A Story

Facts tell but stories sell. The following storytelling techniques will transform your pitch narrative from flat to fantastic.

Do you know the most effective way to present your business idea?

I’m not talking...

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Core Product Principles for Early-Stage Startups

Every new tech product starts with a simple idea. But in the brutal battle of creation, things can get complicated fast. The focus shifts from the big picture to the details, new ideas keep coming, and the scope starts to inflate...

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How to Manage Perfectionism on your Team

What’s the most common answer to the question, ‘What’s your biggest weakness?’ Of course, it’s, ‘I’m a bit of a perfectionist.’ For many of us, perfectionism is a humble brag. My...

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How to Start Fundraising Without Asking For Money

If you’re reaching out to investors only when you need their money, you’re reaching out too late. Here’s how to start building relationships with investors before you need them.

Every founder I know lives and...

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5 Reasons Why Founders Resist Marketing

Founders predictably underestimate the importance of hiring marketers. Here’s why many startups don’t get round to marketing their product until it’s too late.

The Builder’s Dream

As CEO of my last...

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How Conversion Rates Can Kill Innovation

Imagine that hundreds of prospects are visiting your landing page. If you could just turn them into loyal customers, you’ve got a business. My first instinct was to measure a series of conversion rates, but it didn’t...

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The Structure of the Perfect Pitch

When it comes to pitches, everyone’s a critic. But here’s a formula to help you grab someone’s attention—and hold it.

Business summaries aren’t really summaries

The need for short summaries comes up a...

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