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4 Pricing Techniques to Find The Right Price Your Product pre-revenue product sales Apr 23, 2019

Isn’t everything on the internet supposed to be free? It turns out the answer is—not if you’d like to build a business. Here’s why you may be...

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How to Avoid Perfectionism at Work pre-revenue product sales Mar 25, 2019

What’s the most common answer to the question, ‘What’s your biggest weakness?’ Of course, it’s, ‘I’m a bit of a perfectionist.’...

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How to Build a Product Distribution Strategy communications marketing pre-revenue Mar 19, 2019

According to Peter Thiel, “Poor distribution—not product—is the number one cause of failure.” Here’s a smart way to think about your...

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How to Build Investor Relationships Early founders fundraising pre-revenue Mar 06, 2019

If you’re reaching out to investors only when you need their money, you’re reaching out too late. Here’s how to start building relationships with investors...

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Product Positioning: A Process for Startups marketing pre-revenue product Feb 22, 2019

The following process clarifies your product’s positioning like no other I’ve found in 10 years of marketing . . . and a clear idea of your...

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