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Dave's Essay Collection

How Conversion Rates Can Kill Innovation

Imagine that hundreds of prospects are visiting your landing page. If you could just turn them into loyal customers, you’ve got a business. My first instinct was to measure a series of conversion rates, but it didn’t...

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The Structure of the Perfect Pitch

When it comes to pitches, everyone’s a critic. But here’s a formula to help you grab someone’s attention—and hold it.

Business summaries aren’t really summaries

The need for short summaries comes up a...

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How To Become a World-Class Team

No team starts off world-class. It’s not enough to put a bunch of smart, accomplished people in a room and expect magic to happen. Here’s how to get your team on the path to world-class.

My first time as a manager...

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Why ‘Deductive Logic’ Beats ‘Strategic Logic’ Every Time

What’s going on when smart, analytical leaders make awful decisions? It turns out good logic and data aren’t enough to guarantee good decisions. Here’s how to spot bad reasoning and how to avoid it.


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How to Reconnect with your Founding Purpose

It’s crazy how often I hear founders say, ‘I think the problem we’re really solving is X’. Hang on a second . . . you ‘think’? The surprising thing is that if you’ve...

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A Primer on Interactive Emails

Interactive emails are the technical breakthrough no-one is talking about yet.With mobile app business models on fire, and developers frantically running to messenger apps, you can’t afford not to know about them.


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How to Perfectly Position your Product

The following process clarifies your product’s positioning like no other I’ve found in 10 years of marketing . . . and a clear idea of your product’s positioning makes all the difference.


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How to Find a Late Technical Co-founder

A year into building a startup, many non-technical founding teams regret not having a technical co-founder. It’s easy to dismiss the idea of getting a ‘late’ technical co-founder. But my response to that is:...

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