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How to Write a One Sentence Product Description communications marketing product Mar 05, 2019

This short product description formula is easy and fast, and will help you create one sentence that clearly describes your product in simple language.

As a founder, I spend...

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How to Test User Interfaces Without Building Anything idea-stage product Mar 04, 2019

Not sure how customers will react to a new UI? This guide helps you test new UX ideas with competitor user testing.

A happy little accident

Before I launched my last...

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When to Start Marketing Your New Product marketing product sales Mar 03, 2019

How much time do you need before you start marketing your new product? Learn how to market your product early without worrying what customers may think.

Founders predictably...

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The Smart Way to Measure User Activation culture idea-stage product Feb 28, 2019

Learn how to measure user activation and understand the steps you can take to improve your own conversion rates and growth.

Imagine that hundreds of prospects are visiting your...

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The Structure of the Perfect Pitch communications fundraising idea-stage Feb 27, 2019

What's the ideal structure for an investor pitch deck? Here's a science-backed formula to help you create a presentation when fundraising with VCs.

Business summaries...

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Team Retrospectives: How to Run an Effective Team Retro culture feedback management meetings Feb 26, 2019

A team retro (or, retrospective) is a powerful tool to make sure you're getting the feedback you need from your reports - before it's too late. Learn how to run great retros in...

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Why Not All Data-Driven Decisions Are Good Decisions management psychology Feb 25, 2019

The best decisions are data-driven. But, not all data-driven decisions are good ones! Learn how to make smarter decisions using data.

Strategic reasoning

I love pop-psychology...

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The Problem With General Problem Statements founders idea-stage product Feb 24, 2019

It's hard to stay focused on your goal, when there are so many ideas to pursue. Here's how to remember why you're building a company through reflection.

It’s crazy how...

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Interactive Emails: What are they and do you need them? tech Feb 23, 2019

Learn how to optimize your email marketing campaigns with interactive elements to increase open rates, click-throughs, and conversions.

Interactive emails are the technical...

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Product Positioning: A Process for Startups marketing pre-revenue product Feb 22, 2019

Do you have a hard time getting your products to stand our? Here's a repeatable process you can use to help position your company and product in the market.

The following...

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