What the ‘Weakness of Strength’ Theory Means for CEOs

Written by Dave Bailey

This article explores the Strength-Weakness theory, which is relevant to leaders. Find out how you can use it to identify your weaknesses without letting go of your strengths.

It takes great assertiveness, focus, and hustle to get a new company off the ground. If you’re an early-stage founder, you likely have these strengths in abundance, and if they can take you from Zero to One, they can take you all the way, right?

Well, not quite. I quickly discovered that these strengths came with a darker side. My assertiveness sometimes came off as aggressive; my focus often stopped me from seeing the bigger picture. And the constant hustle, over many years, brought me close to burn out.

‘What got you here won’t get you there.’ — Marshall Goldsmith

As my companies developed, I had to develop along with them. And for me — just like the founder of any fast-growing company — that meant a lot of personal growth.

The Fine Line Between Strength and Weakness

Strengths and weaknesses are deeply interconnected. Let’s look at some of the most common examples among early-stage founders — and consider some new skills you might want to cultivate as the business scales.

1) Focus versus tunnel vision

It takes tremendous focus to get a new product out the door. I’ve always found it easy to get into a state of flow whenever I’m building something — whether it’s developing, designing, analysing, or writing. But while intense concentration on your immediate work can lead to great results, it comes at a cost: it’s easy to disappear down the rabbit hole and lose sight of the bigger picture . . . and the rest of the team.

If you’re hyper-focused, you should cultivate awareness. Seek differing perspectives, ‘get out of the building’, and regularly ask yourself, ‘What’s the big picture here?’

2) Assertive versus defensive

An assertive mindset helps you to ignore the nay-sayers, and to recruit investors and talent to the team. But the ability to present and defend your ideas with confidence can sometimes create the impression that you’re not listening. Eventually, your team may stop challenging your ideas and you’ll start to wonder why everyone is silent around you.

If you’re a hyper-assertive type, you should cultivate curiosity. Practice ‘assertive listening’ by leading with questions rather than your answer. Be the last person to speak and pay attention to the ideas, preferences, and values of other people.

3) Independenceversus self-reliance

‘I did it my way.’ — Frank Sinatra

For many founders, starting a business is the ultimate expression of independence. You don’t need permission from others, just an internal drive and big ambitions. However, highly independent people are more likely to find it difficult to depend on others. Their preference for doing things alone can translate into a resistance to delegation. And as the headcount in your business grows, this behaviour can strangle it.

If you’re hyper-independent, you should cultivate collaboration. Actively look for ways to bring others into your work, and practice delegating problems, not tasks.

4) Efficient versus resistance to change

Many founders have a relentless focus on their own productivity under the mantra of, ‘Get more done in less time.’

‘What’s wrong with a drive towards efficiency?’ I hear you ask.

Well, it took me a while to see clearly, but the drive for efficiency is biased towards incrementalism — making things a little bit better. This can lead to the avoidance — or outright rejection — of radical changes that may make things worse before they get a lot better.

If you’re hyper-efficient, you should practice openness to change. Take time to step back and consider ‘radical ideas’. Sometimes you have to put the best interests of the company above your own efficiency.

5) Hard-working versus burned out

The ability to work 60-hour weeks, for months at a time, comes with the title of ‘founder’. However, many founders find out that they aren’t superhuman after all, and that even they can’t do everything. Tiredness eventually catches up with you and, if you’re not careful, you’ll erode your social life to the point where it doesn’t exist.

If you’re one of these workhorses, you should practice balance. Learn to be your own ‘good boss’ by making time for exercise, sleep, socialising, solitude, and the odd vacation every 3–6 months. Practice saying ‘no’ to work without feeling guilty.

Too much of a good thing

Taking the time to identify your strengths, and their associated potential weaknesses, can help you to become more self-aware, as well as enabling you to spot the strengths and weaknesses of others more easily. Try writing a list of your biggest strengths and challenge yourself to identify potential blind spots. Which strengths can you develop to mitigate these potential weaknesses?

Ironically, identifying your weaknesses can become a strength in itself — and it’s one we can all cultivate. The most dangerous weakness is the one you aren’t aware of.