Dave's Essay Collection

How to Use Marketing Funnels in Early-Stage Product Development

Who said you need an agency to start marketing your product? Here’s how to build a tried-and-tested marketing funnel—without hiring anyone.

We all know that Facebook and Google will get our product in front of...

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Why Outsourcing Early-Stage Tech Goes Wrong

Why do so many founders run into problems when outsourcing their MVP? Often fingers point to the developers, but the problem is probably closer to home. Here’s my tech war story—and the measures you can take to avoid...

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How to Test your Startup Idea with a Landing Page

So you have a new product idea . . . what should you do? Hire a designer, raise seed capital, learn to code? Here’s why you might be avoiding the most obvious answer.

This advice isn’t new. It came out...

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How To Run Effective Customer Interviews

Common wisdom says to speak with potential users to check that people want something before building it. So I did—but it didn’t go according to plan.

Several years ago, I created a mobile app called Spotnight that...

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The Key Elements of a Startup’s Vision

We expect our leaders to have a ‘vision’. If you’ve ever felt your vision was hard to capture, you’re not alone.

The term vision was always too fluffy for my liking. It...

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The Technical Skills that Every Founder Should Learn

Expectations on founders have never been higher—not just from investors but from talented employees, too. Here’s how to create your way into business.

Ten years ago, I raised money with a PowerPoint...

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How to Deconstruct your Customer's Need

They say that every great business addresses a real customer need. If expressing your customer need has ever felt slippery, this is for you.

As Steve Jobs said: you have to start with the customer experience...

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Why Online Marketplaces Exist in Some Markets and Not in Others

My failed events app taught me that lead-generation businesses need more than just great execution to succeed.

Three years ago, when marketplaces were on trend, I founded a company called Spotnight to help customers...

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4 Questions to Discover If You Have a Disruptive Innovation

Airbnb and Uber are both high-growth startups—yet only one of them is disruptive. Do you know which one it is?

I used to think that disruption referred to any dramatic breakthrough innovation in a certain field. When I...

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How to Spot Bad Startup Ideas

Have you ever met a founder who’s convinced they’re solving a problem . . . but it’s a problem that doesn’t exist? Here are some ways to tell if you’re kidding yourself (if you’re...

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