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How to Ask for Something Hard

communications feedback psychology Mar 22, 2021
How to Ask for Something Hard

When you’re a founder, you sometimes have to ask people for something they may not want to give. Perhaps, you’re asking your investors to invest in a bridge round, or asking your team to work a particular weekend.

1) Start with the most important facts.

2) State the emotions those facts evoke in you.

3) Link those emotions to your current needs.

4) State the outcome you want.

5) Ask for the next step towards that outcome.

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