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A Powerful Way to Uncover Contrarian Strategies

psychology Mar 28, 2021
Two men in glasses fistbump at desk

When it comes to strategy, logic isn’t always your friend. Since most of your competitors have access to similar information, if they all followed the most logical argument, they’d all end up with products so similar customers would find it hard to differentiate between them.

What’s the right messaging for your product?

How can you improve your sales copy?

How can you increase sales?

How do you onboard a new employee?

How do you increase results?

How do you increase sign-ups?

If you look closely, there’s a common theme: avoid being somewhere in the middle. Half-measures are almost always a bad strategy.

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