Articles > Psychology
The Psychology of Startups
New businesses are filled with mental challenges. Here is a reading list on the psychology of leading and creating a healthy culture.
How to Promote Psychological Safety
Innovation depends on a team’s ability to cultivate new ideas and give courageous feedback.
How to Build a Strong Team
Building a strong team requires a common set of beliefs and a high degree of connection.
How to Look After Your Well-being
Here are some proactive steps you can take to increase your resiliency when things get tough.
How to Make Smarter Decisions
Do you go with your gut or with the data? In an uncertain world, having a variety of mental models can be an asset.

- How Good Data Can Lead to Bad Decisions
- How to Trust Your Gut When Hiring for Your Startup
- The Art of Thinking Long-Term Even When Money is Running Out
- This Spreadsheet Can Help You Focus on What’s Important
- How to Under-complicate Your Product (and Save Money)
- How To Embrace A Paradox Mindset
- A Powerful Way to Uncover Contrarian Strategies
How Vulnerability Can Make You a Better Leader
You don’t need all the answers to be a great leader, but you do need to recognise your weaknesses.

- How Inspiring Founders Embrace Vulnerability
- Why Founders Don’t Always Make Great CEOs
- Confessions of a Perfectionist Founder
- How To Recruit Superstar Employees
- The Hard Truth of Working At a Startup
- How to Get Your Team to Challenge Your Ideas
- How to Resolve a Conflict Where Both Sides Are Right
- How To Win If You’re Not Ruthless
- Do You Trust Your Colleagues Enough to Say This?

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