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Dave Bailey startup coach

Great Communication Starts with Clarity

Clarity is an accelerated coaching program to help startup CEOs communicate their big-picture strategy, vision and value proposition.

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Your Coach | Program Outline | The Experience | Outcomes 
Testimonials  | Time Commitment  | Who Should Apply? | FAQ

“Clarity is the ability to express exactly what you mean. If you can't find the right words, you don't have a communications problem—you have a clarity problem.”

Dave Bailey 

Clarity is your competitive advantage

Whether you’re fundraising, growing and aligning your team, or taking your product to market, you're selling a story . . . your story. It's so important that Ben Horowitz, partner at Andreessen Horowitz says, 'The company story is the company strategy.'

So, what stops us from describing our companies clearly and concisely? Often, we have so much information about them in our heads we don’t know where to start—or when to stop. It’s not just the curse of knowledge, it’s the curse of unstructured knowledge.

The truth is, we can't communicate clearly if we don’t have clarity ourselves. That’s what this program gives you—a sense of clarity that allows you to express what you do with confidence and precision.

If you want your story to be as compelling as Tesla's or AirBnB's, this program is designed to help you create compelling narratives that capture your audiences’ imaginations.

Next Intake: Applications Open

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About your coach

Dave Bailey is one of the world’s leading CEO coaches, working exclusively with high-growth tech CEOs across the US and Europe. He’s been there and done it himself, co-founding several VC-backed ventures, including Delivery Hero (IPO in 2017) and Ezlearn (acquired in 2013). He’s also invested in dozens of startups both as a VC and angel investor, and mentored hundreds of founders over the last 10 years.

Dave Bailey delivering a CEO workshop

We work on your narrative, not fluffy theory

You already have all the information you need—it just needs some reorganising. The Clarity process focuses on your customer needs, vision, and strategy before starting on your product messaging.

Module 1

Customer Needs

We'll work on framing your customer needs in a way anyone can understand.

Module 2

Inspiring Vision

We'll work on crafting an inspiring vision to create urgency around your company.

Module 3

Competitive Strategy

We'll work on articulating a winning strategy that fuels your pitch and your plan.

Module 4

Engaging Storytelling

We'll work on delivering stories in a way that captures your audience's attention.

Module 5

Compelling Messages

We'll work on creating insightful campaigns that position your value proposition and brand.

Module 6

Strategic Delivery

We'll work on choosing the right message for the right situation—to get the best results.

What the experience includes

Clarity uses Accelerated Group Coaching™ to maximise your ability to think clearly.

1. Expert guidance from Dave

Exclusive group sessions with other founders to challenge you and deepen your insight.

2. Direct feedback on your text

Apply your insights directly into your texts and receive detailed feedback.

3. Iterate and improve

Exercises that allow you to practice your communications and receive feedback.

4. Involve your leadership team

Align with your team by collaborating with them on your texts.

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What you'll come out with

Great communicators adapt to their audience. That’s why Clarity is designed around three key stakeholders: potential investors, your team, and your customers.

By the end of the program, you'll have:

  • A clear understanding of your customer needs
  • A clear vision to help you win over new investors
  • A clear business strategy to help you align your team
  • A clear set of brand values to help you connect with customers
  • A clear messaging campaign to help you attract prospects
  • A clear messaging matrix for different stakeholders

5-Star Client Testimonials

Joshua Martin CEO, Fortify

Joshua Martin

CEO, Fortify

Raised $32M from Accel, Cota Capital


The Clarity Program provided several frameworks which I am using as prompts for deeper thinking, along with different tools for arriving at clarity with my team. As a CEO, the Clarity Program is a great way to take a step back and work on the essentials of how to create and share an inspiring story about your company.

Aharon Horwitz CEO, AutoLeadStar

Aharon Horwitz

CEO, AutoLeadStar

Raised $17M from Olive Tree, Target Global


Dave's Clarity program relentlessly delivers on its promise session after session. I left with pragmatic tools and concepts that were immediately impactful on our company. I recommend this to every CEO with aspirations of growing as a leader.

Ravi Kurani CEO, Sutro

Ravi Kurani

CEO, Sutro



I 100% recommend any founder to apply to this program. Dave has a ton of frameworks, and his case studies are amazing to work through. The program really changed my outlook on the mission and vision of my company and more importantly how to present our objectives and work to the team.

Igor Wos CEO, Neat

Igor Wos

CEO, Neat

Raised $20M from Pacific Century Group, Vectr


Dave has put together an incredibly applicable program with structured sessions, backed up by practical examples. Clarity helped me to clarify our mission, vision and strategy enormously, as well as improving overall focus. The group format also allowed me to share ideas and experiences with fellow founders in a friendly and collaborative way. I recommend Dave’s Clarity program to anyone seeking a pragmatic and logical way to enhance and clarify their business outlook.

Erik Bornstein CEO, Toolbx

Erik Bornstein

CEO, Toolbx

Raised $13M from Index Ventures, Overton


The Clarity program is a great framework to not only meet likeminded founders but also follow a very easy and repeatable process. The sequencing and templates were easy to follow and very meaningful, and Dave's delivery of the presentation content and group exercises was extremely effective. Highly recommended.

Victor Ekelund CEO, Albacross

Victor Ekelund

CEO, Albacross

Raised $3M from Luminar Ventures, Ventech


As a founder and CEO, creating clarity is key to successfully lead a team and/or stakeholders. Dave has broken down vague concepts like vision, messaging, communication and strategy into an interactive learning session based on logic and examples to give you a clear path forward. For me the vision session was the most eyeopening and could not have come at a better moment. As well as meeting and interacting with other founders around the challenges was very engaging and rewarding. I would highly recommend any startup CEO to get into the course.

See more testimonials

Time commitment

Clarity is structured into six modules over six weeks, followed by final presentations. Each module consists of a 2-hour workshop followed by 1 hour of peer work where we begin working on your narrative text.

You'll continue working on the text after the coaching session. To get the most out of the experience, you should spend at least 2–4 hours per week on your texts, either individually or with your team.

Note: by popular request, I'm now running an 'Intense Clarity' which takes place over three days. If you need clarity fast, consider this option. Apply and ask for more information.

Who should apply

Clarity was designed to meet the needs of CEOs, both at the late-seed or growth stage. You should apply if:

  • You want to improve your communications and strategy skills, or
  • You’re planning to raise a Series A or B from top-tier VC funds, or
  • You want to give your venture the best chance of success.
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Frequently Asked Questions

Apply for the next program

If you're interested to take part in the next Clarity intake, please fill in your details below: