“Clarity is the ability to express exactly what you mean. If you can't find the right words, you don't have a communications problem—you have a clarity problem.”
If you don't make time to clarify your strategy, who else will?
Your team relies on a clear business strategy to contextualise their work. Investors and recruits rely on your inspiring vision to decide whether to join you. And customers want to understand how you can help them.
Clarifying and communicating your vision and strategy takes time to get right—often time founders struggle to find. However, if it's not 100% clear to you, it's 100% unclear to everyone else.
Clarity is designed around a comprehensive set of frameworks that help you craft a compelling strategic narrative that you can communicate with confidence and precision. We've compressed a complex exercise into just one session a week for 6 weeks.
Just show up, and we'll work through it together.
How Clarity can help you
Clarity will guide you through powerful exercises and frameworks, with input and coaching from Dave throughout. Here's exactly how it works:
1. Clarify your core strategic narratives
The first three sessions are dedicated to getting precise and concise about your customer need, vision and strategy. We'll help you reach the level of clarity needed to build powerful communications.
2. Learn persuasive communications
In the following sessions, you'll practice techniques that help you communicate your vision and strategy with impact: storytelling, messaging, and top-down communication..
3. Get peer reviewed by scale-up CEOs
The test of clarity is whether people understand. You'll collaborate in a cohort of 12 scale-up CEOs who will challenge your strategy, reflect back insights you take for granted, and help you strengthen your output.
4. Leave with a concrete outputs
Wording matters—especially when clarity can come down to a single sentence. Writing out your vision and strategy will help you collaborate with your leadership team, your coach, and peers who can help.
We work on your narrative, not fluffy theory
In our first three sessions, we clarify in detail the fundamentals of your business—your customer, your vision, and your strategy. In the next sessions, we build on this foundation to craft powerful messages and stories.
Form a compelling narrative around your customer needs that resonates with them—and with others.
Communicate an inspiring vision narrative that builds urgency around your business and industry.
Design a defensible strategic narrative that explains how you create value and how you'll sustain it.
Deliver insightful stories that capture the essence of your business, and hold your audience's attention.
Craft careful and insightful messages about your value proposition and brand that land with your audience.
Work out how to use these narratives to align a scaling team and persuade investors and customers.
Present to receive feedback on what you've worked on and learn from others... this is highly inspiring.
In addition, Dave runs two office hours sessions to discuss challenges related to vision, strategy and beyond, and allow you to further connect with your peers. One-on-one sessions with Dave are available for participants during the program, additional fees apply.
Leave with concrete outputs
When it comes to clarity, words matter, so the concrete output is a Google Doc containing carefully worded, concise and precise articulations of:
- Your customer's core need
- Your vision for the company and the industry
- Your business strategy and strategic capabilities
- Your strategically-worded origin story
- Your core brand topic and beliefs
- Key insights about your customers and market
This Google Doc has become a source of clarity for previous participants—and their teams—that they revisit and iterate on as they scale their business.
Do you have enough time to do this?
Time is your most precise resource, so we've designed and iterated our process to be as efficient and robust as possible.
Here's a summary of the minimal time requirement:
- 6 working sessions, 3 hours each = 18 hours
- 1 presentation session, 2 hours = 2 hours
- Prep/post work, 1-2.5 hours per session = 6-15 hours
- Total = 26-35 hours over 6 weeks
To put this into perspective, this represents a little over 1% of your year, while the output of this time has the ability to multiply the efforts of your team.
Who is the Clarity Program for?
The program was designed for scale-up CEOs. Co-founders can join for an additional fee, however, it's essential the CEO participates. We believe taking this program without the CEO either represents a deeper problem, or will create one.
The primary use cases of previous participants have been:
- Align a growing team around a strategy and vision that provides direction while preserving their functional ownership,
- Form a compelling narrative ahead of a fundraising process, often Series A–C,
- Increase sales and sign-ups by clarifying the company's positioning and messaging for customers.
If you don't yet have a leadership team, the Clarity Program isn't appropriate. But if your company has 10–300 people with ambitions to scale, we’d be a good fit.
What CEOs say about Clarity
Our last cohort had an NPS of 100. Here's what participants had to say in their own words.
Raised $32M from Accel, Cota Capital
The Clarity Program provided several frameworks which I am using as prompts for deeper thinking, along with different tools for arriving at clarity with my team. As a CEO, the Clarity Program is a great way to take a step back and work on the essentials of how to create and share an inspiring story about your company.
Raised $17M from Olive Tree, Target Global
Dave's Clarity program relentlessly delivers on its promise session after session. I left with pragmatic tools and concepts that were immediately impactful on our company. I recommend this to every CEO with aspirations of growing as a leader.
I 100% recommend any founder to apply to this program. Dave has a ton of frameworks, and his case studies are amazing to work through. The program really changed my outlook on the mission and vision of my company and more importantly how to present our objectives and work to the team.
Raised $20M from Pacific Century Group, Vectr
Dave has put together an incredibly applicable program with structured sessions, backed up by practical examples. Clarity helped me to clarify our mission, vision and strategy enormously, as well as improving overall focus. The group format also allowed me to share ideas and experiences with fellow founders in a friendly and collaborative way. I recommend Dave’s Clarity program to anyone seeking a pragmatic and logical way to enhance and clarify their business outlook.
Raised $0.7M from Punchbowl, Moodoos Investments
Clarity expanded my knowledge of how to be a successful CEO. The exercises with my team helped us unearth a deeper value prop and a more focused message, which has already led us to close two big deals! The workshops were a great combination of thought-provoking questions, video inspiration and exercises, and delivered a vast amount of value in every slide. I feel I’ve been given permission to build vital strategy and storytelling time into my day-to-day work. Thanks for an amazing experience!
Raised $3M from Luminar Ventures, Ventech
As a founder and CEO, creating clarity is key to successfully lead a team and/or stakeholders. Dave has broken down vague concepts like vision, messaging, communication and strategy into an interactive learning session based on logic and examples to give you a clear path forward. For me the vision session was the most eyeopening and could not have come at a better moment. As well as meeting and interacting with other founders around the challenges was very engaging and rewarding. I would highly recommend any startup CEO to get into the course.
Raised $13M from Index Ventures, Overton
The Clarity program is a great framework to not only meet likeminded founders but also follow a very easy and repeatable process. The sequencing and templates were easy to follow and very meaningful, and Dave's delivery of the presentation content and group exercises was extremely effective. Highly recommended.
Raised $8.2M from Connect, Index, Stride
I loved every session of the program from the introduction of concepts, to filling out the exercises, and Dave’s insightful feedback. The atmosphere and delivery was always bright and optimistic and I could apply practical advice straightaway. I now have a complete framework to understand the most important aspects of my company which I’ll be able to apply throughout my career. 10/10 amazing stuff!
CEO, Feedback Loop
Raised $29M from Crosslink Capital, Spider Capital
Designed for CEOs by a CEO. Clarity is an effective way to focus on the why behind your business & learn from an expert while interacting with a quality peer group. Focused, concise & practical, filled with real-life examples to demonstrate key points. It was great to be pulled out of the day-to-day and spend time with such quality people working on the same problem.
Rajeeb Dey MBE
Raised $2M+ from Frontline Ventures, Playfair Capital
I just wish I’d done the program a few months earlier! Clarity gave me the headspace to develop a compelling narrative for investors and the team. A clear and structured process, personalised feedback, and the ability to connect with other entrepreneurs with similar issues. Keep up the great work, Dave!
Raised $20.1M from Angel Investors
The Clarity Program is a MBA on steroids that provides founders with a vast set of tools and mental models. The exercises hold tremendous value and the content is both educational and inspirational. Dave’s delivery is littered with real life examples and is well paced and entertaining. Super helpful!
Raised £2.7M from NVM Private Equity
The Clarity program is considered, action-packed and communicated with clarity. Dave was always fun and engaged the group with enjoyable and varied stories. I’m already seeing the benefits of the exercises to maintain simplicity and clarity in my team discussions. I can foresee this being a quarterly exercise. Keep being great at what you do!
About your coach
Dave is an experienced founder coach who designed the Clarity program end-to-end over a period of four years. Previously, Dave co-founded Delivery Hero and other scale-ups, and he's coached hundreds of scale-up CEOs across the US, Europe, Middle East, Asia, Australasia and Latin America.
Dave studied at Stanford Graduate School of Business and Oxford University. His writing has been featured in many of the world's top business publications. He has a passion for communication and strategy.
In case you had more questions
Can I involve my leadership team?
Is this generic strategy training?
Can’t I just hire a copywriter?
Who needs Clarity?
How much does it cost?
How much time will I spend with Dave?
Can Clarity really deliver so much in six weeks?
What if English isn’t my first language?
Enquire about the next program
If you're interested to join the next Clarity Program in January 2022, please fill in your details below: