Why and How to Grow Inorganically | Aron Gelbard, CEO of Bloom & Wild (Series D)
Why and how do you grow a company through acquisitions? Meet Aron Gelbard, CEO of Bloom & Wild—a company which sends you flowers through your letterbox.
In this episode, Aron talks about applying AI to the flowers industry, raising from a US VC without a US presence, and the opportunities and challenges of growing through acquisitions.
Aron also shares how he came to lead the Thoughtful Marketing trend.
Bloom & Wild website: https://www.bloomandwild.com/
Aron Gelbard profile: https://www.linkedin.com/in/aron-gelbard-a075a11/
Dave Bailey profile: https://www.linkedin.com/in/davesuperman/
[36:25] How can you apply AI in the flower business?
[06:38] What led you to start acquiring companies?
[10:51] What challenges have you faced after acquiring Bloomon?
[13:42] What have you learned about hiring senior leaders?
[15:50] How did you come to lead the Thoughtful Marketing trend?
[22:17] What are the challenges you're facing now?
[24:56] How has your role developed over time?
[27:43] Quickfire questions
Thanks to Camilla Dolan from Eka Ventures for her input!
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