Selling Your Dream

 

The Vision Verse

Our vision is that ____[performing a key activity] will be as easy as ____[helpful comparison].

Over the last decade, we’ve seen ____[three relevant trends]. These trends are set to accelerate, now that ____[watershed technology, regulatory or competitive milestones].

Imagine if you were able to ____[achieve inspiring outcome(s)] with just ___[minimal user input]. We’ll actually be able to deliver this as soon as we ____[critical areas to develop in the company].

Once this is possible, our addressable market suddenly opens up from ____[current niche customer segments] to include ____[larger potential customer segments].

Eventually, we can eliminate ____[injustice of the status quo]. And that’s a vision we believe is worth fighting for.

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